Beginner’s Guide to Purposeful Branding

Your Quick Start to a Purposeful Brand

You hear people talking about brands, and throwing that word around all the time.

But do you really know what a brand is?

And more importantly, do you know what your brand is?

Branding is so much more than a logo. It’s even more than colors and fonts. It’s more than graphics we put together. It’s the compilation of everything that is presented to a reader, follower or customer. From visuals to text, the type of words we use, the type of experience they perceive when browsing through our website, everything about our presence.

Before you have a designer “create a brand” for you, or even just a logo, you should know what your brand is. You are the one in charge, you know what you are and how you want to evolve. But you need the right tools to let that brand out of your head.

You have to discover itput your ideas together, and then you can start thinking about getting a logo.

Find Your Brand

So, what is this course about?

I am teaching you my 4-Step Find Your Brand Process, that guides your through:

  • Determining how you can explore your mind (through tools like journaling and meditation) so you can tune into your intuition
  • Using that intuition to set up a strong brand foundation that resonates with your purpose
  • Creating tangible visualizations based on your branding foundations
  • Applying all these into a visual brand that truly represents your purpose

All of this from scratch. The course explains the terms, lays out the steps, and gives you examples, so you can easily follow along, be mindful of your purpose and ideas, and create something that feels right for you and your business.

Bonus: Five themed brand boards that you can use as inspiration or as a templates for your own brand. Brand boards include moodboard, colors, keywords, and fonts.

It's time you take control of your business by establishing and following the true purpose of your brand.

Learn about how branding goes way beyond a logo or graphics, follow our Find Your Brand system to create something you are proud of, something you will love, and introduce your new brand to the world!

Frequently Asked Questions

You can start and work on the course whenever you want, at your own pace.

Ready to sign up?

"I have always done journaling but never has it been more relevant than at this point in my life where I am striving to make my business grow at tha same time I overcome obstacles caused by personal feelings and circumstances. I didn't really start using it effectively or doing it fequently enough until I did Sara's first challange. It works magic! It keeps helping me push through when things overwhelm or block me. I learned to connect with myself by completing this challenge and acquired a habit that is now part of my personal and business routine! I am telling you, I can't do without it!"

Pam Z.
about the Connecting through Journaling and Mindful Brand Challenge

"This challenge was super simple and easy. I loved that I could think about the questions and get the answers only I could answer. Very insightful! I plan to take on more challenges."

Lajeana H.
about the Connecting through Journaling Challenge

"I was gifted this course back in January 2022 and have only now taken and completed it. It was divine timing! Only yesterday did I create a clear plan around my business and what I want to offer. During the previous year, I took a deep dive into my Human Design and learnt a lot about me. Today, with this course, I was able to get a feeling for my new life, my new business, choose the colours, the messages. It was so helpful, thank you! I am now clear on how I want the people to feel around me and my business and during the journaling process in prompt 1, I wrote down a huge vision that makes me feel so excited and happy. Thanks to this course, I now have a clear vision and plan at hand and I am so looking forward to setting it all up! :D"

Annika H.
about the Life/Brand Alignment Challenge

Sara Obando, Designer from Costa Rica

Hi, I'm Sara!

Sara is the founder of Stargazed Studio, and a designer specialized in branding, WordPress web design, and user experience that connects people. She is passionate about educating and empowering others who want to start and grow their own purposeful business through intuitive branding and mindful strategy, while living a lifestyle that brings them peace and fulfillment.

Sara is an INFJ, enneagram 2w3, and Slytherin. She was born in Costa Rica, but currently lives in Utah, where you can find her every Friday evening at home, eating pizza and watching SciFi with her husband and doggie.

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