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Desktop computer showcasing the Ariel Elizabeth Designs Website, and next to the computer are two image, one featuring the logo, and one featuring the business cards.

Ariel Elizabeth Designs Brand + Website

Brand design for Wedding Gown designer Ariel Elizabeth. This design turned out very elegant, with small details that make the whole difference—portraying the style that Ariel Elizabeth’s gowns fulfill as well!

Logo Design for Ariel Elizabeth Designs
 

Brandboard for Ariel Elizabeth Designs

 

The brand lends itself to have both a very simple look, or a very detailed look, depending on how you need it. The submarks are simple and straightforwards, and the decorative elements can be used outside of the logo as well, which we get to do with the website.

The textures are reminiscent of the different actual textures that Ariel Elizabeth uses on her dresses. Being a local client, we got to visit her studio and see some of her work!

Here is the business card concept, followed by the actual business cards we ordered through Moo.

Original business card design for Ariel Elizabeth Designs

Actual business cards for Ariel Elizabeth Designs, featuring two different back sides in different colors, and the front side with Ariel's information.

 

Once we finished her visual brand, we set up a temporary website while the content for the final website was ready. We are so in love with the texture we used for the background!

Temporary landing page for Ariel Elizabeth Designs, featuring the logo and a textured background.

After some months, we got to work on creating her website and helping her showcase her beautiful gowns. Here you can see how we got to use individual elements from her brand!

Front page of the Ariel Elizabeth Designs website.
 

We loved working with Ariel Elizabeth, and loved that she gave us creative freedom to build this amazing project.

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