This is a personal project, the branding board and visuals for Dreaming in Another Language, Sara’s personal blog.
This blog has been around for many, many years over different platforms. When Sara decided to move it away from LiveJournal, it’s last home, to hosting it herself and run it on WordPress, she decided she needed a new brand to go with it. And here it is!
The keywords for this project were dreamy, feminine, personal, fun, sweet. So, do you think they come through with this brand?
We wanted to play around a bit with this brand. Since it’s for a personal blog, there really are no services or products attached to it, it’s not a commercial project at all. But we let our imagination dream around a bit, and implemented this brand to some stationary. What do you think?
We used all three different textures from this brand on the stationery. One is a silver texture, they other two are very abstract. They were created with “dreaming” in mind, so, we think they fit rather nicely.
We had so much fun with this project! The textures are so delicate and beautiful, and the fonts so pretty, and well, since the brand is for our own project, we obviously had a lot of freedom to do with it what we wanted. That’s both a good and a bad thing, since there’s no real parameters and we have to decide when something is good enough or not. But we’re really happy with the results.