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13 Resources for Small Business Owners

If you’re looking for practical resources for small business owners that you can implement to your business, 2025’s Freebie Friday compilation included 13 worksheets designed to help you improve your website, brand, offers, content, and overall online presence.

Image of a woman sitting on the floor next to a bed while using a laptop, learning about Hosting vs Domain.

Hosting vs Domain

A question we hear again and again from clients, friends, fellow network-event attendees, and their moms, is “what is hosting”? It is another one of those words that you hear around a lot, but if you’re new to the whole “having a website” thing, you may have no idea of what it is, only that you somehow need it for a website.

Determining Brand Needs - Image features Dreaming in Another Language Brand and Stationery

Brand Identity and Growth

The word brand gets thrown around a a lot: brand your business, brand yourself, consistent branding, etc. But when it comes to the design-side of things, “brand” is often used as an equivalent to “logo”, or “logo, and additional graphic elements”. Visual graphics are actually only a part of a brand.

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The Role of Ethical Design in Wellness Websites: Why It Matters

The Role of Ethical Design in Wellness Websites: Why It Matters

When we think about design, it’s easy to jump straight to visuals: colors, fonts, layouts, and images. But design is about more than what we see on a screen. It’s also about the choices behind the scenes, the ones that...
Designing for the Mindful Consumer: How to Appeal to Wellness-Seeking Clients

Designing for the Mindful Consumer: How to Appeal to Wellness-Seeking Clients

Close your eyes for a moment and imagine stepping into a wellness studio. The air is calm, the space feels intentional, and every detail, from the lighting to the textures, seems to say: you’re safe here, you belong here. That’s...
Woman Sitting on Sofa While Looking at Phone With Laptop on Lap

Black Friday Deals for Online Businesses

2025 Edition End of the Year OffersStargazed's End of the Year Offers Welcome to the 2025 End of the Year and Black Friday Deals for Online Businesses Guide! We have a selected numbers of offers we really wanted to share...
Happy New Year message with Scrabble tiles and fresh mandarins for festive decor.

Business Planning for the New Year

Prompts to help you planPlanning ExampleBusiness Ideas for the Next Year Before we disconnect for the end of the year, let’s start thinking about what we want to achieve next year. As business owners, we want to start planning for...
image of a calendar/agenda on a desk

Comfortably Run Your Business During the Holidays

Holiday Tips from Small Business ProsTips & Tricks from more ExpertsGuidance organizing your Holidays We love the Holiday season! The atmosphere is completely different: we have cold days, soft outdoor lights, the anticipation of giving and receiving presents to family,...
Photo of a laptop and a mug, in front of holiday lights.

4 Tips to Organize Your Business During the Holidays

1. Scheduling2. Emails3. Clients / Leads4. Pause DistractionsNeed some help organizing yourself? We shared in the past a collection of amazing tips from people in our network on how to run your business during the holidays. We love how everyone...
Minimalist Black Friday sale sign on a red background offering copy space for promotional use.

5 Ways to avoid Black Friday Overwhelm

AKA Tips + Tricks for conscious spending 1. Plan What You're Buying2. Research and Budget3. Involve Your Future4. Take Control of the Overwhelm5. Think About Who You Are Supporting Black Friday comes earlier and earlier each year. And that means...
Reframing Website Overwhelm - A woman looking at her website through a different lens

Website Overwhelm?

How to Reframe 3 Website Problems So They Feel Fixable Again. Reframing Is Not Denial, It’s Getting the Missing ContextA Real Example: When the Website Problem Isn’t the WebsiteA Simple Plan to Move From Website Overwhelm to Website ConfidenceYour Website...
Why a Strong ‘About’ Page is Essential for Wellness Website Success: 5 Tips to Create Yours

Why a Strong ‘About’ Page is Essential for Wellness Website Success: 5 Tips to Create Yours

If you’ve ever found yourself clicking on someone’s About page before anything else, you’re not alone. Most of us want to know the story behind the business — the real person we might be working with. And that’s especially true...
Why Your Website Isn’t Getting Leads - Woman frustrated as she works on her website

Why Your Website Isn’t Getting Leads

And What Websites Are Not For. Websites Are Not a Magic FixWebsites Are Not THE StrategyWebsites Are Not a Substitute for YouWebsites Are Not a One-Time ThingWebsites Are Not Everything Everywhere All At OnceA Quick Self-Audit: Why Your Website Isn’t...
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