Starting an online business can be an exciting but also challenging journey. It can be easy to get lost in the many details like streamlining your services, developing your marketing strategy, or building your website. However, one of the most important factors that can often be overlooked is the power of connection.
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Hosting vs Domain
A question we hear again and again from clients, friends, fellow network-event attendees, and their moms, is “what is hosting”? It is another one of those words that you hear around a lot, but if you’re new to the whole “having a website” thing, you may have no idea of what it is, only that you somehow need it for a website.
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Purpose-Driven Website Design: Beyond Aesthetics and Toward Strategy
When most business owners start thinking about a purpose-driven website, the first questions usually sound like this: What colors should I use? Which fonts reflect my brand? How many pages do I need? These aren’t wrong questions. Visuals matter: they...

4 ways to use your wellness website to share your expertise and guide your clients
Your website isn’t just a place to exist online. It’s where your expertise meets the people who need it most. Done well, it answers questions, clears confusion, and gives visitors that aha moment: “Yes, this is exactly what I’ve been...

Case Study: Soul Logic Counseling
Brand and website design for a values-driven counseling practice Role & ScopeOverviewThe ChallengeStargazed's roleApproachOutcomeReflection Role & Scope Brand Identity | Website Design | Visual System Development Overview Soul Logic Counseling is a private counseling practice founded by Susan Bollow. From the beginning,...

4 Reasons User Experience (UX) Design Is Essential for Growing Wellness Websites
Table of ContentsMake It Easy to Understand, Fast!Make It Feel Like YouKeep People Engaged Without Trying Too HardYour Website Is Part of Your Client ExperienceFrequently Asked Questions: User Experience (UX) Design Your wellness website isn’t just a place to list...

5 Benefits of a Blog for Your Wellness Business: Grow Your Audience and Make a Bigger Impact
If you’re in the wellness space, you already know your work is more than a service—it’s an experience, a transformation, a gentle nudge that helps someone come home to themselves.And your blog? Think of it as the cozy corner of...

From Clarity to Connection: 5 Steps to Crafting a Brand That Feels Right
Running a wellness business isn’t just about offering services; it’s about creating a brand that feels authentic, intentional, and connected to the people you’re meant to serve. And that starts with clarity. When your brand is clear, every decision, from...

10 Things I’ve learned in 9 Years of Business
Tip #1 - You Need More Than Just "Your" SkillTip #2 - You Don't Have To Do #AllTheThingsTip #3 - Someone Else Has Faced that Same ProblemTip #4 - You can do it Alone... But it will be HarderTip #5...

3 Great Ways to make business connections
How we've made business connections1. Make Connections through Communities2. Make connections through Paid Programs3. Make Connections through Coffee Chats Starting an online business can be an exciting but also challenging journey. It can be easy to get lost in the...

Why Every Wellness Website Needs a Clear Call to Action: 5 Tips on How to Create One
You’ve poured time, energy, and heart into your wellness website. The colors feel right, your photos capture your vibe, and your words sound like you. But now take a step back: what happens when someone lands on your page? Do...


